Becoming a Beauty Influencer is one of the most sought after niches in online marketing. There are so many women competing for the attention of major brands.
But did you know?
Many of these women are only making 5% off of sales on their affiliate link!
At the time that I am writing this post, I am closing in on my two year anniversary as a beauty influencer. I’d like to show you how I have grown my beauty brand into a six-figure business in less than two years.
It’s a super exciting accomplishment for me, and I have learned a lot of lessons along the way. I’ve made mistakes and I’ve had successes. I hope you will take this time to celebrate those successes with me and learn from the mistakes I made.
Becoming a Beauty Influencer
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I decided I was going to become a beauty influencer in 2018. To be honest, it was an opportunity that kind of just fell into my lap. It wasn’t necessarily something I had planned to do.
I work full time as a marketing consultant for my family’s four store grocery store chain. I develop and manage our company’s online marketing and consult with local media outlets to budget and determine an appropriate advertising structure.
When I wasn’t working as marketing consultant for my family’s company, I was planning our family’s next vacation destination. More than likely, I was dreaming of Disney World because I’m a huge Disney Fanatic. I call Cinderella castle my home.
Taking a family of five to Disney costs money. And I wanted to be able to do it as often as we could while the kids were still young and we could make those memories with them. So I was looking for ways to make money online and I found my opportunity to become a beauty influencer.
While, I have chosen to align myself with one company to build my business, the principles I discuss can be related to anyone wanting to break into the beauty niche.
The reason I was able to progress within my company quickly was due to strategic marketing and hard work.
Growing to a Top Beauty Influencer
From the start of my business, I had a vision of how much money I wanted to make.
That was half of the battle.
The other half was what knowing what it was going to take to get there. I set goals and tried my hardest to be consistent.
For me, that consistency paid off ten-fold.
In two years I have been able to build a $200,000 business that is pacing to grow again this year. Results won’t be the same for everyone, it’s true. But you can get great results by placing a strong focus on building a personal brand and adopting online marketing techniques.
I’d love to share with you some of the biggest lessons I learned in my first two years as a beauty influencer.
How to Become a Successful Beauty Influencer
I’m not saying I’m perfect in any way. I’ve made TONS of mistakes and continually strive to grow each day.
I’m blessed to have an amazing support system that cheers me on from the sidelines. But here are some proven strategies I used to fast track my journey to becoming a Top Beauty Influencer.
Determine How much money you want to make as a Beauty Influencer
In order to get where you want to go, you have to know where you are going.
It seems like such a simple concept. But many people decide they are going to become a beauty influencer, but they don’t have a real strategy of what they are even expecting to get out of becoming one.
If you are looking to become a beauty influencer to monetize your platform, you have to be strategic about your goals.
Be specific about how much money you are hoping to make and be realistic about the amount of time it will take to earn that amount of money.
Always have a growth mindset and always be learning.
Don’t Settle For Less Than You Deserve
Once you have the amount of money you want to earn written down on paper, you’ll have to start doing the math to determine how many sales you will have to accumulate to reach your goal.
There are several popular platforms for beauty influencers to earn from their beauty affiliate link, but many don’t pay over 5%. So you really have to be strategic about who you choose to work with and how much time (or money) you spend getting your business off the ground.
I promote my products and earn 40% from the sales earned through my affiliate link. Here are a list of some of the products I promote:
- Chi
- Chi Hair Tools – flat iron, spin and curl
- Belif
- VDL
- The Face Shop
Some of these products could be promoted using the Amazon or Sephora affiliate program where I would earn just 5%. Instead I am promoting them on a 40% profit margin.
Develop an Online Presence like a Top Beauty Influencer
If you want to be a top beauty influencer, you want to be able to be easily found online. It’s important to develop a great online presence that draws people to you and lets them get to know you.
In order to have a strong online presence, it’s important to be creating content that engages your followers. There’s a saying, “People hate to be sold to, but they love to buy.”
It’s so true. So your content should help people connect with you. It should be informative or entertaining. It should make them laugh. It should be way more than just selling them products through your affiliate link.
Let’s look at some different ways Top Beauty Influencers create content for their followers.
Blogging for Top Beauty Influencers
While some people skip this step, I think it’s critical.
Starting a beauty blog can give you an extra advantage and really take your beauty business to the next level. When you start a blog, it expands your reach outside of other social platforms.
When you optimize your blog correctly, you can identify the perfect people to buy from your affiliate link.
Blogging is step many beauty affiliates skip, but a Top Beauty Influencer will definitely see a major return.
Social Media Marketing for Top Beauty Influencers
Everyone wants to be social media famous these days. And the beauty niche is a super competitive one to be in. So how can you stand out and maximize your social media marketing?
The secret is in being yourself – and finding your perfect audience.
Let’s face it. I’m not everyone’s cup of tea. And that’s totally ok. But the people who connect with me….THOSE are my people.
The people who gravitate toward me – that’s who I concentrate on making connections with.
It’s so important to make connections when you’re building a beauty business on social media. You don’t want to just post pictures of beauty products and expect everyone to flock to your affiliate link.
You want to engage and create a community of like minded individuals. Engage about your passions and talk to others who have similar passions.
Make a point to educate, entertain and inform. Create conversations and develop relationships first. Reply to EVERY comment.
Sell later.
Other Opportunities to Earn Income as a Beauty Influencer
Always be looking at different income generating ideas that can correlate with your beauty niche. As you become an expert in promoting your product – other income generating opportunities can present themselves.
You might decide that you enjoy to train other people based on what you have learned about becoming a beauty influencer. You could create paid trainings and courses for people to purchase.
You could also become an affiliate for other products you use. You may decide to sign up for the Amazon Affiliates program and make recommendations about the types of equipment you use to create your content.
You could decide to train on how to start a beauty blog and become an affiliate for Bluehost.
You can find affiliate programs for many different areas. Simply google the name of the company and “affiliate program” to see what is available.
A Beauty Influencer Option You May Not Have Considered
If you are serious about making money as a beauty influencer, a top-rated online marketing company actually had a recommendation for those looking to make money in the beauty niche.
Income School is an internet marketing company that teaches people how to create an internet business through blogging and creating Youtube Channels.
In a recent episode on their Youtube Channel, one of the company’s internet marketing geniuses made a recommendation for people looking to capitalize on the beauty niche.
He actually recommended that aspiring beauty influencers look at direct selling opportunities as way to make more money in that market space. Read more about direct sales affiliate programs here.
Here’s why some experts recommend Direct Sales as a way to maximize your earnings as a beauty influencer:
- higher commissions – up to 50% for some beauty companies
- low cost start up
Direct sales gets a bad rap sometimes thanks to people who don’t know how to be successful internet marketers. But when you know how to market your business effectively, you can actually use a direct sales company to your advantage on your road to becoming a top beauty influencer.
If you choose the direct sales route for your beauty business – here are some tips:
- choose little to no cost start up
- no monthly quotas
- no requirement to recruit or build a team
- Products
- compensation plan
Becoming a Beauty Influencer – My Direct Sales Journey
It was two years ago that I started my journey as an Avon Representative. As an Avon Representative, I do many of the same things that beauty influencers do. But I have the opportunity available to make a higher commission as an Avon Representative.
In that short period of time, I have a healthy, growing, $200,000 beauty beauty business.
Here is a list of what I have been able to achieve:
- Honor Society Member – $20,000+ in annual sales
- Bronze Leader – Team Sales averaging over $8000+ every two weeks
- #1 in the Nation – Personal Leader Development
- #3 in the Nation Team Size Growth
- Top 20 in the Nation Team Sales Increase
- 2020 Beauty Board
- Fundraising Specialist with over $15,000 raised to benefit the Hailey Hugs Initiative
- Successful Beauty Blog that consistently ranks on page 1 of Google for popular Keywords
- Growing Social Media Presence on all Platforms
- Consistently featured on Avon Insider Social Media and on the Avon Insider Blog
Here are a list of products that I sell:
- Chi
- Belif
- VDL
- Chi Hair Tools – Spin and Curl, Flat Iron, Hair Dryer
- The Face Shop – K-Beauty
- Mission Luxereve – J-Beauty Skincare
- K-Beauty skincare Regimes
As a top seller with my company, I earn 40% on everything I sell through my affiliate link.
It is currently FREE to sign up for an Avon account. You get a free e-store link – which you can share just like you would share an affiliate link.
When you Join Avon For Free, your e-store link will automatically be active and you can begin sharing it immediately. As a new Avon beauty influencer, you’ll actually earn up to 65% on sales through your link in the first four months.
In addition, you’ll have access to some of the top social media training and resources provided by Multibrain. Scott Kramer, CEO of Multibrain, is a social media genius! Social Media training can cost people thousands of dollars and you will have access to FREE social media training from the best in the business.
In addition, you’ll have access to a perks portal that can save you money on things you buy every day. I have saved money on car insurance quotes, computers, electronics, grocery store memberships, movie tickets and so much more.
Plus you will have access to affordable health insurance and prescription drug options.
And don’t forget about the opportunity to earn trips to exotic locations. I have earned two all expenses paid trips to Los Cabos, Mexico and Jamaica.
How to Join Avon in 2024
Start at Avon.com
Start on the Avon.com Website and Click “Become a Rep“. Here you will learn more information about joining Avon.
Click the Button That Say’s I’m In!
Once you’re ready, click the button that says I’m in. You will be directed to a page to input your personal information
Enter your Name, Email Address, Password and Phone Number
On this page, you will enter your First Name, Last Name, Email Address, password and phone number. Double check the password prompts under the password field to ensure you have met the minimum requirements.
Be sure to have your phone handy so you can complete the multi factor authentication. Do not close this window when you go to retrieve your MFA code. When finished, click continue
Enter your Personal Information
Enter your mailing address and other required information in the fields. When you are finished, click continue.
Verify your Avon Sign up
Verify your Avon sign up information and click the button to complete your sign up. Print or save the sign up information if applicable for your records. Check your email including your spam folder for information on how to log in and receive my contact information. Within one week, you will receive an email from me with instructions on how to activate your account.
How to Become an Avon Representative
Head Over to SellBeautyNow.Com
Sign up for your Avon account at SellBeautyNow.com.
Provide the Required Information
Begin filling in the boxes with your personal information like your email address, name, address and phone numbers. Follow the instructions on the screen to complete your sign up.
Choose An Avon Account Password
Your Avon Password has to be a secure password. If your password is not accepted, find the red wording on the screen that describes why your password was not accepted. Correct the errors and continued. Please take note of whether your password is required to include any special symbols or capital letters.
Click Submit to complete your Avon Sign Up
Congratulations! You are now an Avon Representative!
