Want some ideas on how to sell skincare online?
Sick of trying to come with an idea on how to sell skincare on social media?
Keep reading for skincare marketing tips from a nationally ranked online marketer.
SOCIAL MEDIA POST IDEAS TO SELL SKINCARE ONLINE
Table of Contents
- Use the OLD filter on Instagram to show what your skin would look like if you never took care of it. Use a creative transition to transition to you without the filter and show the product you use.
- Do a weekly challenge where you use your skincare every day and night for a week. Show a before pic at the beginning of the week and an after at the end of the week. Do a video each day of you using one portion of the skincare routine and talk about its benefits. Talk about why you’re using it.
- Throw a party for your skincare to celebrate it. Bake a cake! Decorate! Party Supplies! BONUS TIP: Tease your audience. Just tell them you’re throwing a party. Make a video of party supplies being put out and at the end celebrate your skincare
- Organize a drawer or a closet in your bathroom. Show the before and after. Use pics and videos
- Cook dinner for two for you and your skincare! What kind of food would your skincare eat? Is it vegan? Make sure there’s no meat! Is it luxurious? Cook it a high end meal – steak and lobster.
- Skincare add ons – talk about what products compliment your skincare. You might talk about face massagers or makeup.
- Find pictures of the ingredients of your skincare and turn those pictures into the product using a transition.
- Post reviews – Do you have someone who loves your skincare? Post their review.
- Offer to do a skincare consultation
- Create a skincare quiz
SELLING SKINCARE ONLINE USING SOCIAL MEDIA – THE ONE THING YOU ARE DOING WRONG
In the age where it seems EVERYONE is an “affiliate” or an influencer, it’s easy to get caught up in the daily grind of posting on social media. Don’t get me wrong, you may get some sales that way.
But the question you need to ask yourself is, “How much money am I making?” vs “How much time am I investing?”
Time is money.
And if you don’t invest in the right place, you’ll wind up broke.
That’s where so many beauty influencers don’t understand their business. They post endless amounts of content to a list of followers THEY DON’T OWN.
What if they get banned from their platform…..what happens to all of those followers?
The key to selling Skincare online on social media is using those social media posts to create an email list of followers they can take with them to any platform they travel to.
SKINCARE HASHTAGS TO SELL SKINCARE ON INSTAGRAM
- #exfoliate #dailyskincare #facecare #skinlove #skintips #skincareluxury #skincaretips #skincareroutines #skinroutine #skincareshop
- #goodmorning #skincare #favorite #flowers #flowerpower #potd #beauty #style #ootd #outfit
- #skincarerountine #iloveskincare #skincare101 #skintip #cleanskin #feelyourskin #facewash #skinfirst #takecareofyourskin #skinconfidence
HOW TO SELL SKINCARE ONLINE ON TIK TOK
Selling Skincare online on Tik Tok is tricky. Tik Tok is a very entertainment based platform and in is conducive to keeping people ON the platform. Specifically, it is conducive toward keeping people on the FOR YOU PAGE.
So you have to push out a lot of content. If you make your content less salesy (using some of the video ideas above), you may have more of a chance of it being seen.
HOW TO SELL SKINCARE THROUGH BLOGGING
The key to selling skincare through blogging is to define your audience and what he or she will type into google. Then you want to create content around what you think someone will type into google!
Want to get started blogging? My start a blog challenge will get you up and running in just five minutes per day!
Video Tips to Sell Skincare Online
- Use good lighting
- Take multiple shots
- Show the bottle in one shot
- Pour the skincare into your hand with a wide angle in another shot
- Video close up of the skincare going into your hand or on your face
- Stir your skincare to show it’s texture
PHOTOGRAPHY TIPS TO SELL SKINCARE ONLINE
- Use Good Lighting
- Let the product be the hero (don’t use TOO much in your pic)
- Use greenery or florals to express moods or locations
- Get creative using skincare swatches – show the texture of the skincare
MARKETING TIPS TO SELL SKINCARE ONLINE
- Get specific about who your product helps
- Learn where that person hangs out online.
- Offer skincare consultations – use Facebook messenger rooms or zoom
- Create or use a skincare quiz to narrow down the customer’s problem area
- Follow up frequently with the customer!
SELL SKINCARE ONLINE – HOUSEHOLD NAME!
Are you looking for another stream of revenue to sell skincare online?
Online marketers know the value of a house hold name – especially when that household name has a HIGH google search volume every month and a LOW cost per click and search difficulty score!
Talk about an opportunity to grow a nationwide business.
What if you could get started for FREE??
Click the link below to get started selling Avon – a top named skincare company for 135 years!
About Avon Representative Jennifer Francis
Jennifer Francis is a Nationally Ranked Leader with Avon and the founder of Timeless Beauty Life – where she encourages people to create their own lifestyle that is timeless by creating memories that last a lifetime.
Jennifer was NUMBER ONE in the country for personal leader development – where she develops her team members and helps them to make more money in the company. Her team of Timeless Beauties rank #4 in the Nation in Team Size Growth and #4 in the nation for team sales increase. Jennifer was the 10th largest Avon Recruiter in the Nation in 2020. She currently is ranked at the 7th largest Avon Recruiter in the Nation!
She teaches people how to sell Avon Online successfully like she has grown to do successfully in her first two years as an Avon Representative. In 2020, Jennifer was the 58th largest online Avon Representative in the country and #33 for online sales increase.
She helps other representatives with free tips and training in her Facebook Group Timeless Beauty Lessons.
Find out more about How to Become an Avon Representative.
The Hailey Hugs Initiative
Jennifer Francis is also the founder of the Hailey Hugs Initiative, which seeks to provide comfort to those who are grieving the loss of a loved one. She is the Author of A Hug Through the Air – a children’s book she wrote in memory of her 22 month old daughter Hailey Hallam.
Jennifer loves giving back to the world around her and encourages her team to do the same, while simultaneously showing them how to create a lifestyle that is more open to making memories with family and traveling.
Connect with Jennifer Francis
You can Find her on Facebook, Instagram, and Pinterest or join the growing community of people and discuss how to create YOUR own Timeless Beauty Life. The Timeless Beauty Life Facebook community offers travel tips, organizational tips, recipes, family tips, beauty tips, health tips and so much more. Come discuss YOUR passions with us by Joining the Timeless Beauty Life Facebook Group.
